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Google has announced a roll-out of a new update known as the mobile first-index. This update simply means that Google will be using the mobile platform first to rank your web pages as opposed to the current desktop platform.   The shift to mobile-first index was motivated by the fact that more Google users today…

What Are Algorithms? In general, algorithms are mathematical instructions used by computers to perform different tasks. Google’s search algorithms are designed to sort web pages and display the most suitable results by finding websites with the right keywords and ranking them on the result page. The rankings depend on a few aspects, one of them…

If your business has local customers, the importance of having good local SEO for your website cannot be overemphasized. Simply put, local SEO experts can provide you the most important form of advertising you can use to reach new customers within your geographic area. Local SEO is also quite effective at getting repeat customers. What…

Voice search has recently become more important than ever before. The future of SEO strategies and search optimization in general highly depends on the Internet users’ ever-changing habits, and marketers are advised to take this into consideration. Reasons for the Growth of Voice Search There are a few causes for the enormous growth of the…